Small businesses provide the feeling that a real person is behind it all, someone who cares more about giving us a quality product or service, over just taking our hard-earned dollars. —Annie Bukhman

As I learn more about how corporations make their money, the more I am shifting my spending back to support small businesses and brands.

If you’re a regular around here, you know I’ve shared before about how we spend our money determines the kind of world we want to live in.

And nothing makes me happier than to support someone’s livelihood. However, you want to know the best part?

Seeing someone’s dream come to life by owning a tangible piece of it is the icing on the cake. For me, making a purchase from a small business/brand is so meaningful and fills my cup.

In today’s article, I wanted to share with you some amazing small brands I’ve purchased products from, use, and/or absolutely love.

I also wanted to include some of my friends’ businesses (some whom I’ve made purchases from as well) as shameless plugs and lift them up this holiday season. You’ll see some repeat brands from last year and rightfully so because the quality/value I have received is worth the money!

Here’s who you can support to fulfill your Christmas (wish) list for Small Business Saturday 2024!

FASHION

Small Business Saturday 2024 - Huong Vo - Always Coco Fine Jewelry - Venus Et Fleur

ALWAYS COCO FINE JEWELRY

I met Coco on social media after Ashley Robertson kept talking about her custom jewelry pieces for months. After I followed Coco’s brand, she ended up hosting a private sale, and the rest is history!

Even though I only own a pair of earrings from her, I plan to grow my jewelry collection with ACF. The fun part is you can always create a special piece by DMing her and inquire about what you’re looking for. Also, get on her “Close Friends” list on Instagram as she holds once-a-month private sales!

Always Coco Fine Jewelry Black Friday Offer:
10%—30% off capsule collection

AUDREY LEIGHTON VINTAGE

Audrey and I have became friends this year and it’s so surreal having a woman like her in my life albeit she’s across the pond.

I cannot tell you how hard Audrey and her ALV team works to put out each collection. She is definitely one of the best women-owned brands out there due to the high standards she sets for herself, her brand, and the collections she launches. From limited quantities of her own designs to curated vintage collections, you know you’ll own one-of-a-kind pieces when purchase from her. That is a fact. I mean, I have at least half a dozen pieces from her and the quality is top-notch.

Audrey Leighton Vintage Black Friday Offer:
20% off site-wide — No code necessary

2023 Small Business Saturday - She Sweats Diamonds - Huong Vo wears Audrey Leighton vintage wrap dress

2020 Small Business Saturday - She Sweats Diamonds - Cuffed by Nano - gold layering necklaces
Image via Cuffed by Nano 

CUFFED BY NANO

I met Nano on social media several years ago when she sent me the cutest pieces to share with my audience.

Since then, she has updated her designs to classic, wearable, year-round styles (as you can see), that I know you’ll just love to add to your jewelry collection!

Nano offers styles in sterling silver, 14K gold-filled, and 14K gold. Her gold hoops have been on my wishlist for years!

Cuffed by Nano Black Friday Offer:
25% off site-wide — No code necessary


BEAUTY

ELEVATE BEAUTY

Elevate Beauty is founded by Beauty YouTuber, Amanda Ensing. I found her when I learned Sephora cancelled her in 2020 for her conservative beliefs.

I have several shades from her already, but Grace is my favorite if you’re looking for a liquid lipstick!

She also recently launched her red wave collection and I cannot wait to get my hands on her new lip glosses too.

Elevate Beauty Black Friday Offer:
Get 20% off everything + FREE Shipping

2023 Small Business Saturday - Elevate Beauty USA - Amanda Ensing - She Sweats Diamonds - Huong Vo

Small Business Saturday 2024 - Huong Vo - Anna Havrylenko - ombre nails - Dallas Manicurist

ANNA HAVRYLENKO

I found Anna a little over a year ago when I had a terrible experience with dip from several nail salons.

After making the switch to gel, I never looked back. Anna is INCREDIBLY talented and I refuse to have my nails done by anyone else.

If you’re in the Dallas area, reach out to her to schedule an appointment.

Warning: she’s so good that her schedule is constantly full so make sure to book her in advance and tell her that I sent you!


HOME

When Jessi Malay opened her home brand, Haven Namai, years ago, I couldn’t type fast enough to place my order. My neutral-loving heart was so happy to have such high-quality candles.

From the stunning color palette to the beautiful scents, I am still in heaven! They are made of 100% coconut and soy wax blend and are free of toxins, parabens and phthalates. Do yourself a favor and order some candles for yourself and some as gifts. You can thank me later!

Haven Namai Black Friday Offer:
50% off all orders (no code necessary) — ends Saturday, 11/30

2023 Small Business Saturday - Women-owned businesses - She Sweats Diamonds - Jessi Malay - Haven Namai candles - luxury candles

Small Business Saturday 2024 - Huong Vo - DLCo Interiors - Lauren Michelle
Image via DLCo Interiors

DLCO INTERIORS

I met Lauren, owner of DLCo Interiors about a decade ago through the very early blogging years. She and I have been friends ever since! Within the last several years, she has worked so hard to build her custom stone furniture company.

After seeing her designs and creations, you’re going to want to add a piece to your home! Or hire her to build your dream custom piece! Just email her on her website for an inquiry.

DLCo Black Friday Sale Offer:
Get up to 30% off – Deal ends on December 6, 2024.

OFF-WHITE PALETTE

I met Nioby and her sister, Niza on Instagram over the summer right before they launched their stunning home decor brand several years back.

Their brand’s collection has a lovely mix of modern/contemporary and traditional pieces.

They just launched a segment on bedding and I’m certain it’s amazing.

Off-White Palette Black Friday Offer:
Get 20% off site-wide — discount applied automatically at checkout

2022 Small Business Saturday - She Sweats Diamonds - Off-White Palette - Petite Marble Tray

2023 Small Business Saturday - Women-owned businesses - She Sweats Diamonds - Kristen Laczi - custom framed fine art piece

Social media definitely has it positives because I also met Kristen online. We’ve been internet friends for years. She is a wife, mama to the cutest boys, and a very talented artist.

Kristen creates such beautiful original paintings of florals, nauticals, palms, and seascapes. And it’s extra special when she releases her limited-edition hand-painted ornaments in which I have purchased to give away as gifts.

Kriten Laczi Fine Art Black Friday Offer:
20% off sitewide with code HOLIDAY 20

LA CLOSET DESIGN

I met Lisa, owner of LA Closet Design several years ago also through Instagram when she was answering questions about how to turn a closet or room into your dream closet.

If you’re looking to level up the look of your closet, she has everything you need to organize your wardrobe such as hangers, closet inserts, hooks/rods, and shapers for hats and handbags.

Follow her for the ultimate closet inspiration…or hire her to build your custom closet!

2022 Small Business Saturday - She Sweats Diamonds - Closet Design Bible - Lisa Adams - LA Closet Design


WELLNESS

2023 Small Business Saturday - She Sweats Diamonds - Huong Vo - Remi Adeleke book

KEJO WEAR

If you’ve been around here long enough, you know I’ve shared about my friend Remi and his work all the time.

Check out his clothing line for the men in your life and grab his books to give as gifts this season too!

I gifted my brother his Transformed book for his birthday this year and he loved it! You can also get a signed copy from Remi’s website.

Kejo Wear Black Friday Sale Offer:
Save 15% on your order. No code needed.

EQUIPT

I met Kodi on Instagram years ago. She’s a business owner, and mom, and works hard to send a message to others about having a lifestyle of movement.

When I found out she was the founder of these beautiful weights, I had to feature her brand!

These weights are so gorgeous and also double as art! I personally have the white/gold and black/gold!

Get on her email list for private sale access!

2023 Small Business Saturday - Women-owned businesses - She Sweats Diamonds - Equipt Movement - luxury workout equipment
Image via Equipt


BUSINESS / SERVICES

Small Business Saturday 2024 - Huong Vo - Fordify My Brand by Emily Ford - ItsEmily

FORDIFY MY BRAND

I met Emily about a decade ago through my good friend, Jordan, and have followed her personal and professional growth over the years.

She is a fantastic leader who has been successful in the network marketing space and is now also a successful podcast host and just launched her branding company, The Fordify Method.

I cannot say good enough things through her branding course I’ve taken so far and I’m not even finished with it yet!

Emily teaches with her heart and soul so you learn more than just business-related lessons.

NOTED CO.

Even though I use my digital calendar more, I still love to use my agenda as a place for branding and content ideas, project planning, goals, and note taking at conferences I attend.

I searched all over online for the perfect yet aesthetic planner inserts and found Noted Co. last year.

Her product line is incredible and always meets my needs that I plan on ordering more for the coming year!

Noted Co. Black Sale Offer:
Get 30% off site-wide on orders over $50. No code needed.

Small Business Saturday 2024 - Huong Vo - Noted Co. - Minimal aesthetic stationary - Planner Inserts

Small Business Saturday 2024 - Huong Vo - Nari Creative - Brooke Molinari - Arrae

NARI CREATIVE

I found Brooke, founder of Nari Creative through Amanda Ensing when she first launched her beauty brand, Elevate Beauty, a few years ago.

Her website was so gorgeous, I had to find out who the designer was.

Lo and behold, it was Brooke’s amazing work! I then find out she designed the packaging for a supplement brand I take too.

While I haven’t worked with her yet, I cannot wait to partner with her in the future to do some design work for my own brand!

As I end this article, I can’t help, but feel immensely blessed to have so many friends in my life who are just rocking the business world. And they are successful at what they do too!

They are chasing their dreams, doing it with so much more on their plates than meets the eye, and are lifting up others in the process! Talk about having a high-level circle of friends! My network is luxe, y’all!

I've said it before and I'll say it again where we spend our hard-earned money says a lot about what kind of world we want. Share on X

That said, here’s an older article if you’re looking for Christian-based businesses to support I wrote that’s updated as I discover new-to-me brands.

I hope you enjoy Small Business Saturday 2024! Happy shopping!

Tell me, what are some of your favorite small businesses and small brands you like to support?

Leave me a comment and let me know even if it’s your business! I don’t mind a shameless plug, haha!

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