Small businesses provide the feeling that a real person is behind it all, someone who cares more about giving us a quality product or service, over just taking our hard-earned dollars. —Annie Bukhman

If there is one thing the last several years have taught me is to take my shopping back to the good old days and support small businesses and brands.

And if you’ve been around here long enough, you’ll know that I’ve touched on how purchasing from small brands and businesses, is deciding what kind of world you want.

To boot, you’re also supporting people’s livelihoods and preserving their cultures while helping them reach for their dreams.

When you really think about it, making a purchase from a small business is fulfilling…and impactful.

In today’s article, I wanted to share with you some amazing small brands I’ve purchased products from, use, and/or absolutely love.

I also wanted to include some of my friends’ businesses (some whom I’ve made purchases from as well) to spread the love and lift them up this holiday season.

Let’s see what brands will help you fulfill your Christmas (wish) list this Small Business Saturday 2023!



Although I don’t know her personally, we chat a lot through Instagram DMs.

I cannot tell you how hard Audrey and her ALV team works to put out each collection just by watching the amazing content she puts out!

She is definitely one of the best women-owned brands out there due to the high standards she sets for herself, her brand, and those she collaborates with.

From limited quantities of her own designs to curated vintage collections, you know you’ll own one-of-a-kind pieces in your wardrobe when purchase from her. That is a fact.

2023 Small Business Saturday - She Sweats Diamonds - Huong Vo wears Audrey Leighton vintage wrap dress

2020 Small Business Saturday - She Sweats Diamonds - Cuffed by Nano - gold layering necklaces
Image via Cuffed by Nano 



I met Nano on social media a few years ago when she sent me the cutest pieces!

Since then, she has updated her designs to classic, wearable, year-round styles (as you can see), that I know you’ll just love to add to your jewelry collection!

Nano offers styles in sterling silver, 14K gold-filled, and 14K gold.

Cuffed By Nano Cyber Weekend Sale:
25% off sitewide – no code needed


Kipenzi is also another reason why social media is so amazing.

We’ve been friends for years and Kipenzi has been working so hard on building her handbag brand throughout the years. And she’s doing it all while taking care of her family.

Kipenzi is an example of what most women-owned brands are doing behind the scenes: working and juggling it all!

Her pieces are so unique so if you want one-of-a-kind handbags, check out her designs!

2023 Small Business Saturday - Women-owned businesses - She Sweats Diamonds - Lineij - black clutch copy


2022 Small Business Saturday - THIS Beauty Co. - Ashley Robertson - She Sweats Diamonds - Huong Vo


Founded by Ashley Robertson, THIS Beauty is one of my favorite beauty brands!

The queen of neutrals did us no wrong.

I ordered a lip pencil and lipstick when they launched they are divine! The lip liner stays put and is so creamy.

I seriously cannot wait until her next drop!

THIS Beauty Cyber Weekend Sale:
10% off with code: CYBER10


Elevate Beauty is founded by Beauty YouTuber, Amanda Ensing.

Her liquid lipstick formulas are oober velvety! I bought shades Unfollow Me, Faith > Fear and recently, She Will Not Fall, Grace(my favorite!), and her Set Apart lip gloss.

I cannot wait for more from her because her branding and packaging is insanely good! Bring on all the face and eye makeup!

Elevate Beauty Cyber Weekend Sale: 
Use code: UNWOKE for 20% off

2023 Small Business Saturday - Elevate Beauty USA - Amanda Ensing - She Sweats Diamonds - Huong Vo


Speaking of candles, when Jessi Malay opened her home brand, Haven Namai, several years ago, I couldn’t type fast enough. My neutral heart melted when I opened my package!!!

From the stunning color palette to the beautiful scents, I was in heaven! While I haven’t burned my candles yet (I have a LOT to go through), I cannot wait to do so in my future home!

Do yourself a favor and order and thank me later!

Haven Namai Cyber Weekend Sale:
Use code: SALE for 35% off sitewide

2023 Small Business Saturday - Women-owned businesses - She Sweats Diamonds - Jessi Malay - Haven Namai candles - luxury candles

2022 Small Business Saturday - She Sweats Diamonds - Closet Design Bible - Lisa Adams - LA Closet Design


I met Lisa, owner of LA Closet Design several years ago through Instagram when she was answering questions about how to turn a closet or room into your dream closet.

She has everything you need to organize your closet such as hangers, closet inserts, hooks/rods, and shapers for hats and handbags.

After seeing her content, you’re going to want to follow her for inspiration…

Or hire her to build your custom closet!


I met Nioby and her sister, Niza on Instagram over the summer right before they launched their stunning home decor brand several years ago.

Their interior collections are a lovely mix of modern/contemporary and traditional.

They just dropped their holiday collection so am I surprised these cute Christmas tree bows now have a waitlist because they sold out? Not one bit!

Off-White Palette Cyber Weekend Sale:
Use code: OWPBF20 for 20% off

2022 Small Business Saturday - She Sweats Diamonds - Off-White Palette - Petite Marble Tray

2023 Small Business Saturday - Women-owned businesses - She Sweats Diamonds - Kristen Laczi - custom framed fine art piece

I also met Kristen on social media and we’ve been internet friends for years. She is a wife, mama to the cutest boys, and a talented artist.

Kristen creates such beautiful original paintings of florals, nauticals, palms, and seascapes.

It’s extra special when she releases her hand-painted ornaments though!

Kristen Laczi Cyber Weekend Sale:
Use code: SHOPSMALL20 for 20% off



I’ve known my good friend, Kimmy, for years!

She’s an incredibly talented photographer of the great outdoors. See her Instagram for yourself!

When she decided to officially launch her merch shop a few months ago, I was so excited for her that I had to share! DM her if you want anything customized from her shop or any of her gorgeous outdoor prints!

Get Lost Outdoors Cyber Weekend Special Sale:
20% off sitewide

2023 Small Business Saturday - Women-owned businesses - She Sweats Diamonds - Kimmy Egen - Dallas outdoor photographer - Get Lost Outdoors Etsy shop

2023 Small Business Saturday - Women-owned businesses - She Sweats Diamonds - Equipt Movement - luxury workout equipment


I met Kodi on Instagram years ago and LOVED her work ethic. She’s a business owner, and mom, and works hard to send a message to others about having a lifestyle of movement.

When I found out she was the founder of these beautiful weights, I had to feature her brand! Aren’t these weights gorgeous?! I love that they also double as art!

Equipt Cyber Weekend Special Sale:
40% of all U barres and 30% off all U wraps + free shipping


If you’ve been around here long, you know I talk about my friend Remi and his work all the time.

This weekend, he’s having a sale not only on his clothing line, but on his mentorship programs as well!

Grab his books to give as gifts this season too!

Kejo Wear Cyber Weekend Special Sale:
15% of all apparel and 10% on all mentorship programs

2023 Small Business Saturday - She Sweats Diamonds - Huong Vo - Remi Adeleke book

As I finish this article, I can’t help, but feel immensely proud to know so many friends who are just rocking the business world.

They are chasing their dreams, doing it with so much more on their plates than meets the eye, and are lifting up others in the process! Honestly, they are just complete rockstars, aren’t they?!

I've said it before and I'll say it again where we spend our hard-earned money says a lot about what kind of world we want. Share on X

On the same note, here’s an older article if you’re looking for Christian-based businesses to support I wrote that’s constantly updated as I discover new-to-me brands.

I hope you enjoy Small Business Saturday 2023! Happy shopping!

Tell me, what are some of your favorite small businesses and small brands you like to support?

Leave me a comment and let me know even if it’s your business! I don’t mind a shameless plug, haha!


Huong By Huong
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