The SSD name represents sweating diamonds when it comes to working hard on anything…from taking care of your body to building and growing a brand/business.
The journey of becoming a diamond is all about knowing that there are ups and downs to life, but not succumbing to the pressures that we face. Instead, we need to face our “downs” head on, work hard through our struggles and stay focused to overcome our obstacles to become the diamonds we’re meant to be.
To me, that kind of mentality and work ethic warrants the “sweats diamonds” phrase.
Oh and what gem is sought after more than rubies (Proverbs 31)?
Here’s the long version of how the She Sweats Diamonds name was born.